Alright, so in Psych we were taught a bit about memory.

NZ post's $10,000 question thing is definitely related! It's interactive so instead of just people going oh my post code is 1010 over and over again, the cognitive layer makes itz so much memorablez with teh qute birdz + cat awwwwww

(www.thequestion.co.nz if you dont have any idea what im talking aboout)