The Windows Vista Tone
Inspire confidence by communicating to users on a personal level by being accurate, encouraging, insightful,
●
objective, and user-focused.
Don’t be distracting, condescending (example: “Just do this.”), or arrogant.
●
Avoid the extremes of the “machine” voice (where the speaker is removed from the language) and the “sales
●
rep” voice (where the writing tries to sell us something, to cajole us, to cheer us up, to gloss over everything
as “simple.”)

---

(yeah right)